About

Our mission is simple

We treat wipes like they matter.

Because they do.

It started with a realization.

Wet wipes have not evolved for 50 years. For most brands, the wipes they put their name on are a fast and easy line extension. These businesses invest a great deal in the other things they make... such as:

Diapers.

Garbage bags.

Charcoal.

Laundry detergent.

Sometimes all of the above.

We thought wipes deserved more attention than that.

And we thought the best way to do it was to start from scratch.

Will & Hank, Co-Founders

The problem

The large majority of wet wipes are produced by contract manufacturers optimized for scale and cost.

When brands (big and small) engage these manufacturers, they are effectively given a pre-fix menu of options to select from. The result is an industry where many products start with the same materials, the same ingredient systems, and the same assumptions.

It's one reason 90% of wipes are made with plastic fibers.

It's why ingredient systems often prioritize cost and shelf life over simplicity.

And why many products across the category still fall short of what consumers expect.

Different categories. Different challenges. The same underlying issue.

We thought there was a better way.

The solution

Better materials.

Thoughtful ingredients.

Refillable packaging.

Purpose-built products for every place wipes show up in your life.

Baby wipes.

Disinfecting wipes.

Flushable wipes.

Everyday wipes.

Better wipes. Bigger responsibility.

We built Biom to improve a category we felt had been overlooked for too long.

That responsibility doesn't stop with the product itself.

Through our partnership with rePurpose Global, every Biom purchase helps remove plastic waste from the environment and supports recovery programs in underserved communities.

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